Academic analytics Essay Example | Topics and Well Written Essays - 1000 words

Academic analytics - Essay Example adley review acknowledges that benchmarking activities such as student engagement serve as indicators for gauging the institution’s quality (Commonwealth Government of Australia, 2008). Increased competition, accreditation, assessment and regulation are the major factors encouraging the adoption of academic analytics in institutions of higher learning. Although institutions of higher learning gather a lot of vital data that can significantly aid in solving problems like attrition and retention, the collected data is not being analysed adequately and hence translated into useful data (Goldstein, 2005.) Subsequently, higher education leadership are forced to make critical and vital decisions based on inadequate information that could be achieved by properly utilising and analysing the available data (Norris, Leonard, & strategic Initiatives Inc., 2008). This gives rise to strategic problems. This setback also depicts itself at the tactical level. Learning and teaching at institutions of higher education if often a diverse and complex experience. Each and every teacher, student or course is quite different. However, LMS is tasked with taking care of them all. LMS is a t the centre of academic analytics. It records each and every student and staff’s information and results in a click within the system. When this crucial information is added, compared and contrasted with different enterprise information systems provides the institution with a vast array of useful information that can be harvested to gain a competitive edge (Dawson & McWilliam, 2008; Goldstein, 2005; Heathcoate & Dawson, 2005). In order to retrieve meaningful information from institution sources i.e. LMS, the information has to be correctly interpreted against a basis of educational efficiency, and this action requires thorough analysis from people with learning and teaching skills. Therefore, a collaborative approach is required from both the people guarding the data and those who will interpret

Georg Cantor Research Paper Example | Topics and Well Written Essays - 1250 words

Georg Cantor - Research Paper Example Georg had first been private tutored but later went to primary school in St Petersburg before they migrated to Germany. This was as a result of the Russian weather being very unfavourable. Cantor attended local schools and also made friends who would later on be of significance in making and creating theories that would change the world of mathematics. Cantor’s early interest and basis in mathematics formed a crucial step in helping him come up with credible mathematical theories. Cantor was a very good mathematician and was known for his exceptional skills in trigonometry. He entered the University of Zurich where he continued to do well. His study at the University of Zurich was cut short by the death of his father. After receiving a substantial amount of inheritance from his father, he was able to transfer to the University of Berlin where he attended lecturers by influential scholars. He later attended the University of Gottingen where he took mathematical research. In this research he was able to complete his dissertation on number theory. While in Berlin, he was elected the president of the Mathematical Society Berlin Chapter. He was also a member of several teams that met and discussed mathematics as well as how they could come up with Mathematical theories. In the same light Cantor taught at a local girl’s school. At the same time he worked on improving his theory of mathematics and presented his theory again. The Personal life of Georg Cantor was one that was adventurous as at a tender age he played the Violin and his family was very musical. He also came from a mixed family where his mother was of Russian descent and his father German. His Father was also a successful businessman who was involved in the setting up of the St Petersburg Stock Exchange. Cantor was also the first born child in a family of six. Cantor’s work was also heavily criticised and

African American Girls Essay Example | Topics and Well Written Essays - 1250 words

African American Girls - Essay Example While studying the two contradictory family settings of African American girls, it was observed that the girls with father can enjoy healthier life than those who are fatherless. The paper focuses on discussing about two types of African girls, one is the girl with father and another is without father. For the healthy development of the child the presence of father in the family is very essential. In the family setting regarding this issue, the basic characters involved are the girl, her mother, father and sometimes other members of the family such as her siblings and her close relatives. The scope of the paper is African American girl with father and her counterpart, the girl of same race without father. Here also we have to take into consideration the status of the father, that means whether the father present in the family is a biological father of the girl or he is the social father (mother’s second husband) it makes a lot of difference in the girl’s life. While com menting on the relationship of father and daughter especially in African American family, Belgrave Faye states, â€Å"Father-daughter relationship is important in the shaping of a daughter’s body image, self worth, and other self attributes.† The setting in which the relationship of a father and his daughter shapes is the family. It is the centre point from which the personality starts shaping. The bringing up and the behavioural pattern are decided by the family and the overall surrounding he/she gets especially at home. The common view of a healthy family means the presence of both father and mother. If anyone of them is missing, the life of the children gets affected adversely. Our paper basically focuses on the importance of father in shaping the life of the Black American Girls. The study aimed at focusing on the major factors of African American girls’ lives and they are as follows: The physical and mental development of African American girls and the role s of their fathers, in shaping them The second theme was to study the behavioural pattern of African American Women in the presence and absence of their fathers. While studying it was hypothesized that: The African American girls having fathers live healthier life physically and psychologically. The behavioural pattern in African American girls having fathers is more balanced and normal as compared to the girls who are fatherless. African American girls with fathers are brighter academically than the girls without fathers The African American Girls with Fathers: Fathers’ role in the physical activities of their daughters is very crucial in the family. For psychological needs, they rely on their mothers but for physical activities, they get support, encouragement and motivation from their fathers. Taylor et al. (1999) studied African American and Letina middle school girls regarding physical activity and found that African American girls ages 14 – 18 reported biological fathers positively influence their physical activity levels. Bungum and Vincent (1997) also found that fathers are instrumental in physical activity promotion among African American girls. (Tara Blackshear P. 24) In the study of Thompson (2003) it was found that African American girls require additional social support to increase physical activity behaviours, especially from their fathers. The girls are so much close both to their fathers and mothers. When it is a question of spending time with the father, they like to engage in sports activities with their fathers (such as playing sports, attending sports events, or going for any amusement with their father. While engaging with their parents, girls are equally engaged with

Debenhams Strategy of Consumer Buying Behavior Essay

Debenhams Strategy of Consumer Buying Behavior - Essay Example Cultures keep on changing, and marketers need to be aware of cultural changes. Core values are the values that are most pervasive in a society. They must be enduring, and with respect to marketing, they must be consumer-related so that marketers can use them to understand consumption (Luna and Gupta, 2001, P.50). Culture is manifested by society in different forms and includes heroes, rituals, symbols and cultural values. Values are integral to the expression of culture. This stems from the verity that values are collectively shared by most people in a certain society. One of the noteworthy organizations that have a British heritage and with operations in the United Kingdom is the Debenhams. Debenhams has a global presence in more than twenty-five nations and operates more than 200 stores across the globe. Debenhams is known for its wide-ranging and unique brands that offer an immense deal of gratification to its customers. The corporation has diverse business ranging from clothing w ear, electric products, beauty products, as well as health products. This diversification has made Debenhams a market leader with yearly earnings surpassing the ?2 billion mark. To further its operations, Debenhams has embraced the concept of e-commerce through its online presence across nations. The online presence has attracted many online shoppers, ranking the corporation among the largest online retailers in the UK. The Company has over the years invested in British design through its portfolio of brands. This paper explores the cultural aspect of consumer behavior evaluating ways in which Debenhams can use them in its marketing mix (About Debenhams, 2013, para2). 1.2 Analysis of Debenhams’ strategy of incorporating culture into its marketing mix The aspect of culture is indispensable in any marketing endeavor as it heavily influences consumer buying behavior. Hofstede; a culture researcher held that culture refers to the social glue that keeps people of a certain group t ogether. Every culture has its manner of doing things, and this is what distinguishes in-group and out-group people. Culture provides a lens through which people shape reality. Culture acts as a reference guide when one intends to take a certain course of action such as buying a product (Luna and Gupta, 2001, p 50). Heroes In every culture, there are some behaviors and attributes that are highly regarded as role models. Individuals who observe and portray those behaviors to society are considered as heroes. One of the strategies that Debenhams uses in assimilating culture into its marketing operation is using such cultural heroes to influence consumer behavior. This is done by associating cultural heroes with certain brands or products (Arnould, Price and Zinkhan, 2005, P.76). Debenhams recently launched an ad campaign starring paralympian amputee Stefanie Reid in an effort to show diversity in its advertising. The campaign also features three models over 40, an elderly lady and a s ize 18 swimwear model. The company aims to turn the industry standard of young thin models. The company argues that the campaign is a reflection of its customers and demonstrates a broad range of body and beauty ideals. The company spokesman asserted that the company’s customers are not the same size or shape and thus the new lookbook celebrates diversity. The campaign aims to make people more comfortable with their bodies.

Reconstruction of Rebecca Blank's article and conclude with Essay

Reconstruction of Rebecca Blank's article and conclude with reflection - Essay Example Economically markets are not effective, and, therefore, the government comes in to do what the market cannot do, but the society demands. She supports her argument by stating that governments are established to determine and enforce rules in the economy. She uses the standard economic theory that states that markets need more than rules to support her case. These are some of the cases that cannot function with rules alone: market failure due to incomplete information, the presence of monopoly power, presence of externalities and presence of public goods. She states that market failures exist, and that government can correct it but also a line must be drawn between the useful and wasteful government activities to reduce the frequency of the market failure (Rod). From the political point of view, the government redistributes resources from those with more to those with less by taxation. It limits some activities in the market to promote equality and justice. It also regulates the use of public goods by investing in externalities, for example, public schools. In the Christian perspective, Rebecca argues that the bible provides guidelines, but humans have to use their minds and heart when faced with ethical and behavioral questions. The bible sets standards for the humans and the government to limit their behavior regulates them and redistributes resources. She claims that the bible advocates for value and dignity for humans. Humans should respect each other and see each other as their neighbor (Rod). A neighbor in the bible does not mean the immediate person but everyone. A person should not be discriminated because of their culture, religion, color or gender. It advocates for people to be able to differentiate between good and bad and also show concern for the poor. Therefore, they should be concerned with the injustice in the market, value and support the government in the redistribution to address injustice and inequality,

Defendant Ling’s Market Essay Example for Free

Defendant Ling’s Market Essay Facts: Kim was shopping for dinner at Ling’s Market, as Kim entered she slipped and fell due to the water accumulated on the floor (that the manager was aware of) because of the high winds and rain that blew into the Market each time the door was opened. Kim suffered a back injury as a result of the fall. Kim filed suit against Ling’s Market, the defendant, arguing that Lings performed a â€Å"tort of negligence† due to their absence of a warning about the wet floor, and disregard in the exercise of a â€Å"reasonable degree of care to protect business invitees. † Issue: To prove that the defendant, Ling’s should be liable for Kim’s injuries, the plaintiff, must prove that Lings did not in fact exercise a reasonable degree of care to protect Kim and warn her about the wet floor hazard due to the absence of a warning sign or cones, and committed a tort of negligence. Is the lack of a warning sign a tort of negligence, and should it be mandated that Lings is liable for Kim’s injuries suffered as a result of the fall? Decision: The plaintiff feels that the defendant, Ling’s Market, should in fact be liable for Kim’s injuries she suffered as a result of the fall, and a tort of negligence has been committed due to the lack of a reasonable degree of care to protect business invitees. Reasons: At www.barronstad.com it states that â€Å"A business owner is required to use due care to keep the premises presumably safe for customers, or at least to warn them of dangers that might arise from their use of the premises.† According to the author of the text, explains that a â€Å"tort of negligence occurs when someone suffers injury because of another’s failure to live up to the required duty of care.† The defendant, Lings, owed a duty of care to Kim and had breached said duty. As a result Kim suffered a legally recognizable injury. By not providing a caution sign of some sort, Lings did not adhere to the â€Å"duty of care†. The plaintiff argues that the lack in a caution sign or warning of the half inch of water standing on the floor, with the manager knowing about the danger, is in violation of Lings, duty of care. The manager knew the condition of the floor, which was a direct result of more than the mere tramping of many feet under the conditions of weather then existing. The plaintiff argues that the excess water standing on the floor (one half inch) was a foreseeable risk that the business operator (manager) was aware about and should have posted a warning about the danger. If the defendant had posted a caution about the inherent danger the plaintiff, Kim, would have been more liable to avoid the outcome (Kim’s back injury). Citations: http://www.barronstad.com/resources/resources_personal_injury http://www.lawteacher.net/tort-law/cases Miller/Jentz, 9th Ed. Text, Ch 4, pg 112-115.

Cultural Impacts Of Tourism In Mumbai

Cultural Impacts Of Tourism In Mumbai What is culture? Lederach (1995) defines culture as the shared knowledge and schemes created by a set of people for perceiving, interpreting, expressing, and responding to the social realities around them. When we think of culture, commonly we think traditions, food, language, clothes, religion and behavior. These traits can change over time if and when a particular place adapts or incorporates the culture of another. This can either have a positive or negative effect on the culture of that place. Mumbai is located on the Salsette Island which lies at the mouth of Ulhas River off the western coast of Maharashtra India in the coastal region known as the Konkan. Mumbai is classified as a metropolis of India, under the jurisdiction of the Brihan Mumbai Municipal Corporation. It consists of two distinct regions, the Mumbai City District and Mumbai Suburban District. The city region is also commonly referred to as the Island City by most media publications. There are many kinds of dishes that are native to the state of Maharashtra. Many of which are available in roadside fast food. Other popular cuisines include Lebanese, Korean, Thai, Italian, Mexican and Chinese. Mumbai is one of the most liberal cities in India, embracing concepts that would be considered taboo in other parts of the country. Mumbais culture has been heavily influenced by western culture which gives many tourists familiarity. Some could argue that Mumbai has already lost a lot of its culture to cosmopolitan culture. Climate in Mumbai is warm and humid. There are four seasons the city experiences. During the months of December to February, cool weather exists from December to February and hot weather from March to May. The monsoon season lasts from June to September and is followed by the post-monsoon season, which lasts through October and November, when the weather is again hot. Monthly temperatures vary from 91 degrees in May to 67 degrees Fahrenheit in January. Annual rainfall is about 70 inches with an average of 24 occurring in July alone. Before tourism development, Mumbai (formerly Bombay) was originally a group of seven islands on the Konkan coastline, occupied by Koli fishermen. It wasnt until Sultan Muhamed Begada took over the islands, where Mumbai was colonized by the Hindus. A Portuguese traveler named Vasco da Gama was the first person to explore the route to Mumbai which led to the discovery of the islands and the attack by the Portuguese to capture the islands in 1534. The Portuguese built a parish, several forts and churches, but realized there was no value in them. In 1661, Catherine of Braganza, sister of the Portuguese King, offered these islands as a gift to Charles II of England. Having no use for the islands, Charles II leased them to the British East India Company in 1661. This was the beginning of British rule. This trading company built docks, trading posts, and forts because of its strategic location. Mumbai developed into an important trading post. Governer Gerald Aungier persuaded businessmen from all over the country to come and settle in Mumbai. Mumbai developed into a major commercial center. In the 18th century, population increased significantly and by the 19th century there was construction of buildings, monuments, railway stations, offices, banks. With the introduction of the Great Indian Peninsular Railways, the city received an improved means of transportation. After Indias independence from British rule in 1947, India was restructured into Bombay state. In 1960 when, Maharashtra state came to existence, Bombay, now Mumbai became the capital. There are positive effects tourism can have on a destination. One example would be the host communities residents sharing their culture in addition to those visiting the communities. Other benefits may include the host may include community pride, tolerance and a stronger sense of ethnic identity (Velachis, 2010). The other positive effects of tourism are the cultural exchange, the resurgence of local traditions, and an enhanced image for the community. The perception of India to westerners is of an exotic destination. Then there negative images still associated with it such as poverty, poor health, sanitation, and inferior infrastructure (Jafari, 2000). Tourism in Mumbai would have a positive effect on the community as it would break the stereotypical perception of India. Mumbai is the definition of urban India. It can be said that Mumbai the New York of India, as it is the city that never sleeps with its residents leading a fast-paced life and high rise structures. The involvement of the local communities is an important factor for visitor satisfaction. The hosts for tourism are the local community and they participate directly in the tourism experience, helping to define the sense of place and atmosphere of regions (Arzeni, 2009). The support of the local community is essential in developing cultural experiences for tourists. Ever since the success of the film, Slumdog Millionaire, slum tourism has been a growing attraction in India. The Dharavi slum, located in Mumbai, is the largest slum in Asia. This Slumdog setting is what grew peoples curiosity. Slum tourism can have a positive impact by introducing the positive side of the slums and dispelling the negative. Besides the obvious economic benefits it brings, it can give tourists some insight to their lives and create awareness of the situation. Despite the poverty and its bleak appearance, the people living in these slums are hard working with a strong spirit and sense of community (Ward, 2 010). It can change the preconceived notion they may have had about these slums. It can be seen as a positive that there is a combination of Mumbai culture as well as Western culture. Many locals in Mumbai celebrate both these culture. Many festivals held in Mumbai allow tourists to have a look into the Mumbai culture because they are able to celebrate along with the locals while at the same time interacting with them. This mutual relation encourages a cross-cultural communication that can support understanding between the host and guests (Valachis, 2009). Residents alike are educated about the world outside without leaving their homes, while visitors learn considerably about a unique culture. Another positive outcome that tourism brings is to Mumbais economy. The entire country of India is dependent on tourism, as tourism is its largest service industry. Tourism in Mumbai has served as a tool for income and employment generation, lessoning poverty and sustainable human development. It contributes 6.23% to the national GDP and 8.78% of the total employment in India (Tourism Statistics, 2008). Business tourism is quickly growing and according to the World Travel and Tourism Council, an international tourism trade organization, Indian business tourism will contribute over $14.2 billion to the economy in 2011. Not only does this benefit the economy, it will allow business traveler a glimpse of Mumbais culture and give the opportunity to explore diverse activities in juxtaposition to their business agendas. The common impacts in the destination occur from the tourist activities. These impacts include the revitalization or commoditization, the commercialization of traditional cultures, the loss of cultural authenticity, the destruction of the heritage and historical sites by the swarming of tourists. It can be argued that one of the strongest signs of such impacts is the loss of native language as a result of an invasion of tourist languages (Velachis, 2009). The official language of the city of Mumbai is Marathi with only 42% of the population who are fluent. Other than Hindi being one of the major languages in Mumbai, English in prevalent. As business tourism in India increases, English is widely spoken in commercial communication and the professional workforce (Fulton, 2009). With the major languages of Hindi and English, Bombay Hindi was developed, a pidgin that is widely spoken in Mumbai incorporating Marathi, Hindi and English. The changes in language, has been associated in addition to changes in attitudes and behavior. Other harmful impacts tourism can create are to its attractions. The central aspect as to why people travel. The Girgaum Chowpatty is one of the most famous public beaches and one of the oldest beaches in Mumbai. With the many hotels nearby, Chowpatty draws a great number of tourists. Residents of Babulnath which faces Chowpatty, fear that the heritage, sanctity and aesthetics of the area will be flawed (Thanawala, 2006). Another attraction that is in danger is the Elephanta Caves, which was declared a World Heritage Site by UNESCO. Elephantas close proximity to Mumbai and international reputation as a masterpiece has come at an unsustainable level of tourism (Mink, 2009). There has been little effort at preserving the statues and poor crowd control conducted by the authorities. As a result, the already damaged sculptures are in danger of further degradation. According to Mathieson and Wall (1982), one of the major impacts on culture destination is the conversion of the material and non-material structures of local culture, which are called revitalization or commoditization. The Mumbai Tourism Development Corporation has created numerous amounts of festivals specifically to promote tourism in the city. A number of cultural activities including, dance and music recitals are held during these festivities in order for tourists to be able to observe the culture of Mumbai. Tourism can turn local cultures into commodities when religious rituals, traditional ethnic rites and festivals are reduced and to match to tourist expectations. When tourists acquire a vacation as a package, they also purchase culture as a package. Despite how ancient or composite the destination culture is, it is lessoned to a few recognizable distinctiveness. Examples such as arts and crafts, dance, music, buildings and festivals or ceremonies are promoted as a commodity (Mathieson and Wall, 1982). The Elephanta Festival in Mumbai is a cultural festival created to honor and commemorate Indian dance, sculpture and art. It is a major attraction for locals as well as the neighboring city. What is suppose to a be tribute to classical performers and an initiative to popularize Indian classical dance and heritage art form found its main purpose in trying to promote tourism in the state, as it was organized by the Maharashtra Tourism Development Corporation. Another negative impact that tourism creates in the culture of a destination is that the put the desires and interest of the tourist without regard to the locals who may have had families and friends that were killed. This was another way for the city to make profit. A tragic event occurred on November 26, 2008 when the terrorist attacks destroyed monuments and injured and killed hundreds of people. This event struck a new found terror tourism. (Shatterjee, 2008). Travelers congregate to the monuments of the Taj hotel, Gateway of India, Cama hospital and Nariman house, which were under terror attacks. Visible bullet marks on walls, windows and roofs, damaged regions and reinstated structures. There has been an increase of local tourists and foreign travelers to Mumbai because of this terror tourism. There are even tour guides and agencies that will give detailed descriptions on the events and show the various places that were under the siege. Although this terror tourism brought the in a set of tourist, it cant be denied the impact it had on Indias tourism industry. Not only did the attack affect leisure travel to Mumbai, it rippled through the entire country with cancellations of hotel bookings. Business travel has also affected the business tourism as many companies have asked employees to restrict travel to India. The wake of this attack has undoubtedly impacted this destination negatively. While retaining the traditional image of cultural tourism in India, diversification of the tourism product would continue, mainly in the fields of leisure, adventure and convention, thus responding to the changing consumer needs (Menon, 1993). Mumbai blends old traditions with new and modern culture. Mumbai is known as the business and entertainment capital and known for the exciting nightlife one can experience, but not for the historic monuments. Little effort was made in preserving the few monuments they already had. If tourists were looking for the old India, it would deter tourists to visit other parts of India, which could hurt the image of Mumbai for being too commercialized. Mumbai is at the point of standardization. This means the process of fulfilling tourists desires (Arzeni, 2009). The landscape, accommodation, food and drinks, etc., must meet the tourists desire for the new and unfamiliar, they must at the same time not be too new or odd because very little tourists actu ally want to see completely new things. Aurangabad, another city in the state of Maharashtra was named the Tourism capital of Maharashtra. Like many other cities in Maharashtra, it is part of the urban sprawl that includes, Mumbai, Pune, Nashik and Nagpur. Unlike Mumbai which has few historic sites, Aurangabad has is tourist hub surrounded by many historical monuments and caves some of which are UNESCO heritage sites. This could create competition for Mumbai who is constantly finding ways to boost tourism in the city. Recently, Mumbai has introduced fort tourism (Buch, 2011). These forts will be able to attract more tourists, but have been poorly preserved and rather than being restored have been tampered with. Tourists want to be introduced to new culture. The culture of Aurangabad is still very much intact, contrast Mumbai who culture is deeply blended with western culture. The city of Mumbai has done a poor job at trying to preserve the few monuments they already have. These monuments are a part of their heritage, but they make it seem they no longer have any pride in their own culture. This could also be said about the food in Mumbai. As mentioned earlier, Mumbai offers cuisines from all over the world, with Chinese being most prevalent. According to the Travel Industry Association of America and the National Restaurant Association (2008), food is central to deciding vacation destinations for at least 25% of leisure travelers. Mumbai has not made any effort to promote their food, which is an aspect of their culture. The state of Kerala, located in southwestern India could also create competition. Tourist looking for sun, sea, and sand can find it in this state. Kerala was named by National Geographic Traveler as one of the Ten Paradises of the World. Mumbai does offer sun, sea and sand from its famous Juhu Beach and Chowpatty. Unfortunately, because of the severely polluted water, it is advised not to swim. Other than being a paradise, what makes Kerala unique is its ecotourism incentives, which it is well known for. Eco-friendly places can be a deciding factor as to why people would choose one place over another. Mumbai has become the new pollution capital with the rapid population growth and increase in number of automobiles. What may make Kerala more desirable is its unique culture, as it managed to remain organic and rich in its heritage. In many destinations, the cultural industries have been recognized as having an important relationship with tourism. As tourism gradually shifts away from its prior attraction of landscapes and natural resources, tourists are becoming more interested with the symbolic and sensory consumption of images and ideas associated with particular destinations (Arzeni, 2009). An example would be Bollywood, or the Hindi cinema. It has become a major part of Mumbai culture. Like Hollywood is associated with L.A., Bollywood is associated with Mumbai. Mumbai is the largest film producer of Hindi film. Tour companies now offer Bollywood tour packages, which offer tours around Film City and in the studios, as well as the residents of Bollywood actors. It is not a historic site, nor is it monumental, but it is one of the most popular attractions in Mumbai. People want to go to destinations that are linked with particular famous people, events, and they want to experience the sights and sounds. (Arzeni, 2009). Though not traditionally part of Indian culture and not found in other parts of India, Mumbai is known for its vibrant nightlife. A typical night out would be exploring one of the many bars and clubs the city has to offer. This is just another example of how a host community fulfilled the tourist desire of familiar facilities. The fact that tourists just want a quick glance of the local atmosphere, a brief look at local life, and no awareness or even interest creates a loss in authenticity which means adapting to the taste to the tourists needs and not taking the time to truly understand the locals and their culture. Culture has been defined in a number of ways, but to simply put it, it is the learned and shared behavior of a community of interacting human beings. When tourists arrive to a destination, they bring their culture which is then learned and shared by the host communities. Though there is no doubt that culture and tourism are related, it can strengthen the attractiveness and competitiveness of a place and the same time hurt it. Mumbai is continually finding ways to promote tourism to their city although they have already established themselves as a popular tourist destination for both leisure and business travelers. What started out as seven islands occupied by Koli fisherman, has developed into the one of the largest and richest metropolitans in the world. Tourism is one of the largest and fastest growing global tourism markets and countries that are dependent upon it will find ways to attract tourists, even if it means altering their culture to fit the needs of the tourist. We see ho w negatively tourism can affect the culture of ones community, but it also has its positive aspect. Interaction with the local community can change their perception about the place they had before, dispel any negative stereotypes and are able to learn something about another culture.